Case Study: Keech Hospice achieves a bolder, more joyful brand with IE Brand

Keech Hospice launches a bold new brand and website with IE, engaging 240 staff, volunteers and families

Keech Hospice Care, a hospice providing care for adults and children, faced a challenge where public perception of the word "hospice" was outdated and failed to capture the organization's true energy, compassion, and celebratory nature. This misperception was limiting their awareness, fundraising reach, and impact. They commissioned IE Brand & Digital to lead a full brand repositioning exercise and a new website build to address this.

IE conducted extensive research and created a bold, joyful new brand identity for Keech, built around the concept of celebration. This included a refreshed visual identity, a new strapline, and a comprehensive messaging framework. Following the rebrand, IE Digital designed and built a new WordPress website with CRM integration to ensure the new brand was faithfully translated online. The unified new identity was adopted across all services and shops, leading to increased internal confidence and a cohesive story. By working with a single agency like IE, Keech saved significant time and money.

Keech Hospice