Case Study: Herefordshire Council strengthens community engagement with IE Brand’s Talk Community campaign

Herefordshire Council launches Talk Community across 12 months with IE

Herefordshire Council faced the challenge of supporting its aging population and securing the long-term well-being of its residents amidst rising social care costs. The council partnered with IE Brand to develop and launch the Talk Community initiative, a program designed to build more resilient communities by encouraging local partnership and mutual support.

IE Brand developed a comprehensive brand strategy, visual identity, and a 12-month multimedia launch campaign for Talk Community. The solution included a new website, out-of-home advertising, print media, and campaign films featuring local residents. The initiative was well-received, generating significant positive feedback and providing a strong foundation for the future. The Talk Community programme was later awarded a Certificate of Excellence for 2022 by iESE.

Herefordshire Council