Case Study: Family Action refreshes its brand and website with IE

Family Action boosts FamilyLine users 111% with IE

Family Action, a UK charity supporting families in need, faced the challenge of modernizing its outdated brand and digital presence. Their website was difficult to use and their visual identity no longer effectively communicated the scale of their work. They engaged vendor IE for a comprehensive brand refresh and to build a new user-centered website.

IE implemented a rapid, co-creative brand overhaul, evolving the logo and creating a vibrant new visual identity system. This was followed by the development of a new, accessible WordPress website integrated with Salesforce CRM. The project was a significant success, resulting in a 173% increase in income from their Toy Appeal, a 111% increase in users for their FamilyLine service, and a 46% increase in media reach year on year.

Family Action