Case Study: Community Pharmacy England strengthens its brand and member trust with IE Brand

Community Pharmacy England rebrands with IE after 237-member survey and 90% income pressure

Community Pharmacy England, formerly known as the Pharmaceutical Services Negotiating Committee (PSNC), faced a significant challenge with its members. The organization, which represents over 11,000 community pharmacy owners in England, had a poor reputation and was seen as out of touch and too closely aligned with the government. IE Brand was engaged to conduct stakeholder research and lead a fundamental repositioning and rebranding project to address these issues.

IE Brand implemented a comprehensive solution that began with in-depth stakeholder research and led to recommendations for organizational behavior change. This was followed by the development of a new visual identity, logo, and brand messaging that repositioned the organization as a warm, trusted, and effective champion for its members. The work by IE resulted in a highly successful rebrand that was met with member approval, a significant shift in perception, and the project was Highly Commended at the Transform Awards.

Community Pharmacy England