Case Study: Bowel Research UK builds a bolder, more influential charity brand with IE Brand

Bowel Research UK generates 101 million media opportunities with IE

The customer, Bowel Research UK, a newly merged health charity, faced the challenge of creating a unified brand and website to increase its influence and public appeal beyond its core academic audience. They enlisted the services of IE Brand for stakeholder engagement, brand positioning, naming, and visual identity design to help break down taboos and attract more funding for bowel disease research.

IE Brand developed a comprehensive new identity, including the name Bowel Research UK, a visual system designed to be approachable and break taboos, and a new WordPress website integrated with fundraising tools. The results were highly successful, with the launch generating over 2.3 million Twitter impressions and 101 million media opportunities. The new brand effectively positioned the charity to become more proactive and influential.

Bowel Research UK