Case Study: Lexus achieves a 28-site digital platform with IE Digital

Lexus boosts enquiries 28% with IE Digital

IE Digital partnered with Lexus Australia to address the challenge of creating a customer-first, industry-leading digital platform. The objectives were to share the luxury lifestyle story of a Lexus owner, enable users to efficiently build and price a vehicle online, and connect them with their nearest dealer.

The solution implemented by IE Digital was an advanced, fully-responsive 28-site Sitecore platform adopted by all Lexus dealers across Australia. This resulted in significant increases, including a 28% rise in site enquiries, an 83% increase in campaign leads, and a 165% growth in unique users. The complex 'build and price' feature saw a 61% increase in usage in the first month.

Lexus