Case Study: frank green achieves a seamless e-commerce experience with IE Digital

Frank Green launches a fast mobile-first Shopify Plus site in 3 sprints with IE Digital

The customer, Frank Green, an innovative product design company specializing in sustainable cups and bottles, engaged vendor IE Digital to elevate its brand and create a seamless e-commerce experience designed for growth. Their challenge was to revitalize the brand, clarify its core sustainability messaging, and develop a new web application that emphasized product features and educated consumers.

IE Digital implemented a solution using a series of sprints, including a Lean Brand sprint to define strategy and a development sprint to build a new e-commerce website on the Shopify Plus platform. The result was a fast, mobile-first website that allows customers to easily select, customize, and purchase products. The IE team delivered new brand guidelines, online marketing assets, and an on-time launch of the new site, which builds brand equity and creates reasons for customers to return.

Frank Green