Case Study: Australia Post improves in-store customer service with IE Digital

Australia Post launches LaunchPad in 3 sprints with IE Digital

Australia Post engaged vendor IE Digital to develop a human-centred point of sale application called 'LaunchPad' to improve its Post Office retail experience. The challenge was to create an easy-to-use tool for staff of all demographics that would enhance customer service and better connect in-store employees with head office functions.

IE Digital collaborated closely with Australia Post's developers, focusing on interaction design, visual design, and full-stack development to create the efficient LaunchPad application. The solution was delivered in rapid two-week sprints, resulting in a successful rollout to over 700 corporate Post Offices and Business Hubs. IE Digital's work received overwhelmingly positive internal feedback for its fantastic user interface and ease of use.

Australia Post