Case Study: APT achieves award-winning travel website performance with IE Digital

APT boosts newsletter subscriptions by 734% with IE Digital

APT, an award-winning Australian travel company, faced the challenge of creating a digital platform to navigate its highly complex portfolio of global tours and cruises. They partnered with vendor IE Digital to transform the customer experience for trip planning and purchasing.

IE Digital implemented a new website using an agile approach over a 12-month period. The solution featured a dedicated cross-functional team and a significant innovation in dynamic pricing. The project resulted in an immediate and substantial increase in engagement, including a 734% rise in newsletter subscriptions and a 203% increase in brochure requests. The site's excellence was recognized with an honouree Webby Award, placing it in the top 17% of 13,000 global submissions.

APT