Case Study: Vicinity Centres boosts offer flexibility and redemption tracking with IE Company

Vicinity Centres digitises retail offers with IE Company in 10 weeks

The customer, Vicinity Centres, faced challenges with an offline "passport" program for distributing retail offers. This process required six-month commitments from retailers due to print cycles and made it difficult to measure offer attribution and uptake. Vicinity Centres partnered with vendor IE Company to co-design a reimagined digital solution.

IE implemented a customisable digital platform built with a headless CMS, progressive web apps, and AWS. This solution integrated with Vicinity's data lake and used Auth0 for a seamless registration process. The new platform provided greater flexibility for retailers and accurate redemption attribution. Within three months of launch, the application was used by over 800 high-value visitors.

Vicinity Centres