Case Study: Tourism Victoria rebuilds its tourism hub with IE Company

Tourism Victoria rebuilds Visit Victoria with IE in 6 months and reaches 8.8 million visits

The customer, Tourism Victoria, needed to refresh its online travel hub, Visit Victoria, to boost tourism and drive engagement. The challenge was to develop this critical marketing channel into a best-practice customer experience for travellers. Vendor IE Company partnered with them, utilizing the Sitecore CMS platform for its enterprise content management capabilities.

IE Company implemented an agile methodology, co-locating with the Tourism Victoria team to create the interaction design, visual design, and development of the website. The solution delivered a clean user experience with advanced filtering and support for eight languages. The measurable impact was significant, with the site having attracted 8.8 million visits in 2015 with expectations for further growth.

Tourism Victoria