Case Study: The Card Network reimagines gift card gifting with IE Company

The Card Network builds a digital gift card marketplace with IE Company

The Card Network, one of Australia's largest gift card providers, partnered with IE Company to build a new e-commerce platform called Card.Gift. Their challenge was to transform the perception of gift cards from an impersonal and last-minute present into a more personal and connected gifting experience, while also creating a new digital sales channel to compete in a saturated market.

IE Company developed a modern e-commerce website featuring a highly customizable and tactile user experience. The solution included video messaging capabilities and a skeuomorphic unboxing design to blur the lines between virtual and physical gifting. IE also implemented an editable CMS to allow for easy future content management. This reimagined digital platform successfully provided a warmer, more considered gift card experience for customers.

The Card Network