Case Study: Mint*d creates a frictionless dental experience with IE Company

Mint*d launches dental MVP in 8 two-week sprints with IE Company

The customer, Mint*d, faced the challenge of making dental visits easier and less stressful to overcome common deterrents like cost, anxiety, and effort. They partnered with vendor IE Company to build a business case and execute a strategy for a new dental solution, aiming to capture first-mover advantage in the Australian market with a transparent pricing and service model.

IE Company implemented a complete omnichannel solution using an Agile Scrum methodology, delivering a minimum viable product in just 16 weeks. The solution included a personalized online profile for transparency and control, integrated with the Dentrix Ascend CRM, and in-store self-service kiosks by Foyer for a seamless booking and check-in experience. This approach allowed Mint*d to launch a frictionless, branded customer journey that validated market demand.

Mint*d