Case Study: Melbourne Fashion Week achieves a premium online brand experience with IE Company

Melbourne Fashion Week launches a premium website in 3 weeks with IE Company

The City of Melbourne faced the challenge of creating a new digital hub for its premier event, Melbourne Fashion Week, which needed to serve multiple audiences by presenting information on over 200 events and designers. They engaged IE Company to design a website that could provide a more premium brand experience and promote engagement across all customer touchpoints.

IE implemented a collaborative strategy, working closely with the client's development and marketing teams over a tight three-week period. The solution involved comprehensive user research, sitemap development, and the creation of a visually stunning, user-friendly design with well-documented artwork for easy implementation. The successful project, which received an Honourable Mention from Awwwards, solidified a long-standing partnership for IE with the City of Melbourne and led to further opportunities.

Melbourne Fashion Week