Case Study: Lexus Australia achieves a personalised ownership experience with IE Company

Lexus Australia launches a personalised ownership app with IE Company

The customer, Lexus Australia, faced increasing competition in the luxury car market and needed a new digital experience to provide greater convenience, personalization, and differentiation from competitors. The vendor, IE Company, was engaged to help them explore and execute this new digital product to increase customer loyalty and engagement.

IE Company implemented a solution that included a web application built with React and TypeScript and a native mobile app built in Xamarin, supported by microservices in .NET Core. The solution featured integrations like Gigya for authentication and a third-party provider for on-demand vehicle access, alongside a shared style guide for consistency. The final product was a first-in-class mobile app offering features such as on-demand vehicle loans, valet parking, and rewards, which provided the ultimate ownership experience for Lexus guests.

Lexus Australia