Case Study: Lexus Australia achieves a 28-site, customer-first digital platform with IE Company

Lexus Australia boosts enquiries 28% with IE Company

IE Company partnered with Lexus Australia to address the challenge of creating a customer-first, industry-leading digital platform. The objectives were to share the luxury lifestyle story of a Lexus owner, enable users to efficiently build and price a vehicle online, and connect them with their nearest dealer.

The solution implemented by IE Company was an advanced, fully-responsive 28-site Sitecore platform. This resulted in a 28% increase in enquiries, an 83% increase in campaign leads, and a 165% increase in unique users. The platform also allowed every Lexus dealer in Australia to have their own personalized site.

Lexus Australia