Case Study: Australian Pacific Touring transforms trip planning and purchasing with IE Company

Australian Pacific Touring boosts newsletter subscriptions by 734% with IE Company

Australian Pacific Touring (APT), an award-winning Australian travel company, needed a technology platform to simplify the trip planning and purchasing experience for its complex portfolio of global tours and cruises. The vendor, IE Company, was engaged to navigate this complexity and deliver a beautiful, easy-to-use website.

IE Company implemented a solution using an agile plan, breaking the project into delivery sprints over a 12-month period. The new site featured innovative pricing tools and was developed by a dedicated, cross-functional team. The solution led to an immediate and significant increase in customer engagement, including a 734% rise in newsletter subscriptions and a 203% increase in brochure requests. The website's excellence was also recognized with an honouree Webby Award.

Australian Pacific Touring