Case Study: Australia Post achieves a more human-centred in-store experience with IE Company

Australia Post launches LaunchPad in 3 sprints with IE Company

The customer, Australia Post, sought to improve the in-store experience at its Post Offices by equipping retail staff with better digital tools. They engaged vendor IE Company to develop a human-centred point of sale application called 'LaunchPad'. The challenge was to create a tool that was easy for all staff to use, improved the customer experience, and better connected in-store employees with head office.

IE Company collaborated with Australia Post's developers to create the LaunchPad application through a series of fast-paced, two-week delivery sprints. The solution focused on efficient interaction design and development, resulting in a successful first release. The application was deployed to over 700 corporate Post Offices and Business Hubs, where it was met with extremely positive internal feedback for its fantastic user interface and ease of use.

Australia Post