Case Study: AGL defines the Utility of the Future with IE Company

AGL defines 5 product opportunity areas with IE Company in 4 two-week sprints

AGL, a major Australian energy company, sought to define its future as a utility by winning the connected customer relationship. Their challenge was to develop a product strategy that translated their broad strategic vision into actionable opportunity areas for new product development and market differentiation. They engaged vendor IE Company to help answer key questions about where the opportunities were and how to execute on them.

IE Company implemented a collaborative approach, forming a strategy sprint team with AGL. Over four two-week sprints, they used a proprietary framework to conduct market mapping, define opportunity areas, and create product narratives. This process resulted in the identification of five key product opportunity areas with accompanying KPIs. The solution provided AGL with a high-level implementation roadmap to guide resourcing and product development, effectively turning their strategic vision into an actionable plan.

AGL