Case Study: Sydor Optics revitalizes its brand identity with IDU Creative

Sydor Optics refreshes its brand in a week with IDU Creative

Sydor Optics, a company with cutting-edge optical technology, found that its logo and brand identity had fallen behind its advanced capabilities. They engaged the vendor IDU Creative for a logo design and corporate identity update to better reflect their high-tech vision and market position.

IDU Creative solved this by thoroughly understanding the company's vision and transforming an element from the old logo, the "spectrum bar," into a dynamic new design. The solution specifically rendered the logo in spot color and solids to ensure it worked seamlessly across various mediums, from online use and print to metal fabrication. The result was a revitalized brand identity that Sydor Optics could use without hassle wherever needed, leading to a successful website relaunch and new marketing materials. The vendor, IDU Creative, received positive feedback from the client for their effective design know-how.

Sydor Optics