Case Study: McNair yellowSquares achieves seamless mixed-mode survey delivery with IdSurvey

McNair yellowSquares Pty Ltd IdSurvey solution to easy design and run surveys in mixed mode

The research institute McNair yellowSquares had been using different survey software for different modes and needed a flexible, browser-based platform to efficiently design and run mixed-mode surveys. Their key requirements included a robust CATI system with a dialer and the ability to seamlessly integrate or switch between methodologies like online and face-to-face surveys.

IdSurvey provided a solution with its flexible platform, enabling the seamless design and execution of mixed-mode studies. The results were significant: the built-in dialer improved call center efficiency, integrated SMS/email tools boosted response rates, and the browser-based software allowed for a quick transition to remote work. Crucially, IdSurvey replaced their old data entry system, allowing them to process thousands of paper surveys, and they now regularly run mixed-mode projects from a single contact database.

McNair yellowSquares