Case Study: ZOE International increases recurring revenue by 20% with iDonate

ZOE International Recurring Gift Prompt & Donor Form Optimization

ZOE International is a nonprofit focused on sharing the Gospel and rescuing children from human trafficking. The organization needed a better way to keep donors coming back through its online channels, especially as nearly 30% of its online engagement came through social media. It used iDonate’s digital fundraising platform to make recurring giving a more central part of its fundraising.

With iDonate’s built-in recurring gift prompt and an optimized online giving form, ZOE International increased recurring revenue by 20% and increased recurring donors by 18%. The organization also raised $350,000 at Race Across America, with 90% of those gifts coming through iDonate’s online giving page.

ZOE International

Karen Miyamoto

Donor Relations Manager