Case Study: Thomas Jefferson University achieves 2.5–3.5x higher conversions and donations with iDonate's Impact Suite

Thomas Jefferson University Sees Success with Custom Campaigns

Thomas Jefferson University was struggling with a cumbersome online giving experience and manual thank-you and data-entry processes under their former provider, Modules. Needing the ability to run sophisticated, customized campaigns quickly, they evaluated new platforms and implemented iDonate’s Impact Suite to streamline donation flows and campaign management.

iDonate’s Impact Suite let Thomas Jefferson University spin up tailored landing pages, embeddable giving forms and custom thank-you emails in minutes, improving administration and donor experience. Within four months they reported an uptick in donors and donations, calling the process “one hundred times easier,” and achieved measurable gains with iDonate: 2.5x the national average conversion rate for the “Sigma Pi Phi Reception” campaign, 3.25x the national average conversion rate for the “11th Hour” campaign, and a 3.5x increase in donation size.

Thomas Jefferson University

David Ritchie

Director of Information Services