Case Study: Thomas Jefferson University achieves 5x more donors and 3.5x larger gifts with iDonate

Thomas Jefferson University - Customer Case Study

Thomas Jefferson University, a private university with a strong need for reliable fundraising, faced a cumbersome, manual fundraising platform that made it difficult to run sophisticated, custom campaigns that resonated with donors. To address this, the university turned to iDonate for modern giving tools including embedded giving forms, text-to-give for events, and peer-to-peer landing pages.

iDonate implemented integrated, brand-consistent campaigns that are easy to set up and connect seamlessly with Thomas Jefferson University’s donor management platform. The result: a 3.5x increase in donation size (versus the national industry average) and a 5x increase in total donors, demonstrating clear, measurable growth in online giving.

Thomas Jefferson University

David Ritchie

Director of Information Services