Case Study: Oklahoma Baptist University achieves doubled online donations and 3.5× larger gifts with iDonate

Oklahoma Baptist University - Customer Case Study

Oklahoma Baptist University was struggling with virtually non-existent online giving because donors had to navigate a painful, four‑page PayPal form that often kicked people out. Director of Annual Fund and Development Projects Forrest Pickett and his team turned to iDonate and its Impact Suite to replace the old PayPal flow and simplify the donor experience.

iDonate’s Impact Suite streamlined the giving process, added multiple payment and noncash options and enabled matching gifts, making it much easier for supporters to give. As a result, OBU saw donations double in just two months, average gift size and donor volume each rose by more than 200%, the “Sigma Pi Phi Reception” campaign converted at 2.5x the national average, the “11th Hour” campaign at 3.25x, and gift size measured 3.5x the industry average.

Oklahoma Baptist University

Amy Petty

OBU Contributions Clerk