Case Study: InterVarsity Canada boosts online donations and multi-channel fundraising with iDonate

InterVarsity boosts online donations 19% in 6 months with iDonate

InterVarsity Canada, a Christian ministry focused on youth and students, sought to implement a more donor-centric, multi-channel fundraising model. They partnered with iDonate to utilize its online giving platform, including the DirectDesignate feature, to better accommodate donors' varied interests.

iDonate provided a solution that embedded seamless giving forms into the website and enabled text-to-give and peer-to-peer fundraising. This allowed donors to easily choose their designated funds. As a result, InterVarsity Canada saw a 19% growth in online donations over a six-month period and a 29.6% increase in donations year-over-year compared to their previous platform from Blackbaud.

InterVarsity