Case Study: Connie Maxwell Children's Ministries achieves 144% revenue growth and funds 150 students with iDonate

Connie Maxwell Children's Ministries - Customer Case Study

Connie Maxwell Children's Ministries, a long‑standing South Carolina nonprofit caring for vulnerable children, faced a plateau in its annual Back‑to‑School Campaign and needed a 2021 reboot to serve more kids. To sharpen donor communication and increase online giving, Connie Maxwell partnered with iDonate, using iDonate’s form builder and Giving Form tools to present clear, benefit‑linked donation options (e.g., $70 shoes, $150 shoes+clothes+backpack, $275 full sponsorship).

Using labeled gift amounts on iDonate forms plus aligned email and social messaging, Connie Maxwell made the campaign’s impact transparent and set the full student sponsorship as the default gift. The results were dramatic: revenue rose 144% (from $53K to over $129K), gifts increased to 473 (from 360), average gift grew to $274 (from $147), and the campaign added 24 new donors and reactivated 32 others (new/reactivated donors accounted for 12% of donations and 21% of revenue). iDonate’s tools and consistent messaging drove the measurable uplift.

Connie Maxwell Children's Ministries