Case Study: Connie Maxwell Children’s Ministries achieves 144% revenue growth with iDonate

Connie Maxwell Children’s Ministries boosts fundraising revenue 144% with iDonate

Connie Maxwell Children's Ministries, a long-standing children's ministry, faced a challenge with its plateaued Back-to-School fundraising campaign. They needed to scale their results quickly by increasing revenue and donor engagement, converting new and lapsed donors, and driving higher average donation amounts. They partnered with the vendor iDonate to address this.

iDonate implemented a strategy featuring clear, impact-driven messaging with specific giving levels tied to tangible outcomes. They optimized donation forms to highlight a higher default ask and used unified messaging across email and social media. This solution led to a record-breaking 144% increase in revenue, growing from $53K to $129K, and a 1.8x higher average gift. The campaign also successfully acquired 56 new and reactivated donors for Connie Maxwell.

Connie Maxwell Children's Ministries