Case Study: Chicago Zoological Society achieves 10x digital giving and 20x more gifts with iDonate

Chicago Zoological Society - Customer Case Study

The Chicago Zoological Society faced a sudden revenue collapse when the Brookfield Zoo closed during the COVID-19 pandemic, despite needing $41,000 per day to feed and care for animals. To pivot quickly, CZS enlisted iDonate to build and update giving forms, landing pages and campaigns (and to manage reopening logistics via the iDonate Events module).

Using iDonate’s giving forms and campaign tools, CZS launched a transparent appeal and rapidly updated pages and designations; the results were dramatic — digital giving increased more than 10x, total gifts grew 20x, and new donors rose 22x versus the same period in 2019. iDonate’s Events module also enabled nearly 500 major donors to reserve timed, spaced tickets for the zoo reopening, supporting a safe, successful re-opening.

Chicago Zoological Society