Case Study: Catholic Charities of Dallas achieves 1,450% online revenue growth and 1,900% increase in first-time digital donors with iDonate

Catholic Charities of Dallas - Customer Case Study

Catholic Charities of Dallas (CCD), a faith-based social services organization serving about 30,000 people annually, faced a sudden spike in need and the loss of key in-person fundraising channels when COVID-19 closed churches and events. With food pantry demand up 250% and their annual “Time for Giving” church collections at risk, CCD turned to iDonate to quickly pivot to digital fundraising and reach supporters online.

iDonate enabled CCD to launch campaign-specific donation pages, track all outbound channels with UTM codes, and deploy email appeals and Google Ads rapidly. The results were dramatic: March and April became CCD’s best months for digital giving, they raised 13.5x the amount from the same period in 2019, saw a 1,450% increase in online revenue, a 1,900% rise in first-time digital donors, and a 17% increase in average gift—outcomes directly enabled by iDonate’s tools and tracking.

Catholic Charities of Dallas