Case Study: Catholic Charities of Dallas boosts emergency aid fundraising with iDonate

Catholic Charities of Dallas boosts online revenue 1450% with iDonate

Catholic Charities of Dallas (CCD), a faith-based social services organization, faced a critical challenge when the COVID-19 pandemic caused a 250% spike in demand for its food pantry while simultaneously jeopardizing its primary in-person fundraising events. To rapidly deploy emergency aid, CCD partnered with iDonate to launch a digital fundraising campaign using its online donation platform.

Using iDonate, CCD quickly created campaign-specific donation pages and sent appeals to its email list. The solution included robust tracking via UTM codes to measure effectiveness. The results were historic for the organization; the emergency campaign raised 13.5 times more than the same period the prior year, and a subsequent digital event saw a 1450% increase in online revenue and a 1900% increase in first-time digital donors, securing vital new support for future operations.

Catholic Charities of Dallas