Case Study: Ubisoft achieves 17x player reactivation and viral social sharing with Idomoo's Personalized Video Platform

Ubisoft Drives Player Reactivation With Personalized Video

Ubisoft needed a way to celebrate players and drive excitement around the launch of its Ubisoft Connect ecosystem with omnichannel, highly shareable content. To do this, Ubisoft partnered with Idomoo and used Idomoo’s Next Generation Video Platform to turn player data into personalized, short recap videos and shareable infographics that would resonate across in‑app channels, email and social.

Idomoo combined Ubisoft and agency Biborg creative with individual gameplay data to produce personalized videos (and high‑resolution infographics) at scale — covering 30+ games in 11 languages for nearly 5 million gamers. The campaign delivered strong engagement: higher video completion, a 5x uplift in Facebook/Twitter shares, nearly 3x increase in video downloads, a 270% rise in CTA clicks (players watched videos twice on average), and a follow‑up season that drove 17x higher player reactivation and 3x more game‑to‑web visits — all powered by Idomoo.

Ubisoft