Case Study: TurboTax boosts Gen Z responder rates with Idomoo personalized video

TurboTax boosts responder rates 5x with Idomoo

TurboTax faced the challenge of reengaging its younger audience, specifically Gen Z and millennials, with a routine tax reminder. To address this, they partnered with the vendor Idomoo and used its Next Generation Video Platform to create a more engaging and personalized experience.

Idomoo's solution was to implement a personalized video campaign that greeted viewers by name and simplified tax law updates. The video was made interactive to move viewers from watching to filing. This approach resulted in a dramatically increased responder rate, achieving up to 5x higher engagement compared to the control group.

TurboTax