Case Study: Orangetheory Fitness boosts attendance with Idomoo personalized video

Orangetheory Fitness boosts attendance with personalized video using Idomoo

Orangetheory Fitness, a fitness studio franchise, faced the common industry challenge of member attrition and needed a way to keep its members motivated to sign up for and attend classes. To address this, they partnered with the vendor Idomoo to implement a personalized video solution.

Idomoo's solution was to create and send each member a unique, data-driven year-in-review video that celebrated their personal fitness journey. This highly personalized approach successfully communicated brand value on an individual level. The campaign exceeded expectations and achieved the primary goal of boosting class attendance for Orangetheory Fitness.

Orangetheory Fitness