Case Study: O2 doubles conversions with Idomoo Dynamic Video Ads

O2 doubles conversions with Idomoo's Dynamic Video Ads

O2, a leading digital communications company in the U.K., faced the challenge of high customer churn at the renewal stage, with 58% of customers not upgrading because they were happy with their current phone. To reignite the thrill of upgrading, O2 partnered with vendor Idomoo to leverage its Dynamic Video Ads for Facebook solution.

Idomoo implemented a campaign of hyper-targeted Dynamic Video Ads that took each customer on a personal journey before they churned. This unique approach, the first of its kind in the mobile industry, successfully doubled conversion rates for O2, boosting reenrollment.

O2