Case Study: O2 doubles conversions with Idomoo’s Dynamic Video Ads

O2 doubles conversions with Idomoo dynamic video ads

The customer, O2, a leading digital communications company in the U.K., faced high churn rates at the customer renewal stage, with many customers not upgrading because they were happy with their current phone. To reignite the thrill of upgrading, O2 partnered with vendor Idomoo to use their Dynamic Video Ads for Facebook solution.

Idomoo implemented a campaign of hyper-targeted, personalized Dynamic Video Ads to reach customers before they churned. This unique approach, the first of its kind in the mobile industry, successfully doubled conversion rates for O2 and helped boost reenrollment.

O2