Case Study: Navy Federal Credit Union boosts application rates with personalized video from Idomoo

Navy Federal Credit Union boosts application rates by 52% with Idomoo

Navy Federal Credit Union faced the challenge of making the abstract concept of home equity feel tangible and easily understandable for its members. To address this, they partnered with the vendor Idomoo and utilized its Next Generation Video Platform to create personalized video communications.

Using Idomoo's platform, Navy Federal implemented a campaign where each video was personalized at scale for individual members, transforming financial education into an engaging visual experience. This solution delivered significant results, including a 52% increase in application rates and an estimated 85% return on investment for the personalized video campaign.

Navy Federal Credit Union