Case Study: O2 doubles click-to-conversion rates with Idomoo's Dynamic Video Ads for Facebook

Idomoo’s Dynamic Video Ads for Facebook Solution Doubles Conversion Rates for O2

O2 faced high churn at the renewal stage and wanted to drive re-enrollment for its O2 Refresh tariff with a Facebook campaign that cut through social noise and delivered personalized offers. To achieve this, O2 partnered with Idomoo and used Idomoo’s Dynamic Video Ads for Facebook to create tailored renewal messages for individual customers.

Idomoo implemented data-driven Dynamic Video Ads that fused CRM and custom data (tenure, device type, interests) to personalize video thumbnails and messaging based on where customers were in their contracts. The result: click-to-conversion rates doubled for certain devices versus previous O2 campaigns, and pairing handset type with customer interests produced significant conversion uplifts, delivering measurable improvements in re-enrollment.

O2

Kristian Lorenzon

Head Of Social Media