Case Study: NHS achieves higher patient engagement and comprehension with Idomoo's Personalized Video platform

How the NHS Drove Patient Engagement With Dynamic Video

The NHS sought to boost engagement and health outcomes for patients with chronic conditions by reaching them where they already are—on their devices—with clear, relevant, and secure communications. Facing challenges such as keeping Type 2 diabetes patients on track and guiding high‑risk patients during COVID‑19, the NHS partnered with agencies using Idomoo’s Personalized Video platform to deliver scalable, HIPAA‑compliant, personalized messaging outside the doctor’s office.

Using Idomoo’s platform (implemented by 1to1video and supported by Citizen for COVID guidance), the NHS rolled out interactive, data‑driven videos showing individual test results, care plans, tailored condition guidance and links to up‑to‑date resources. The Idomoo‑powered campaigns achieved strong outcomes: 95% of viewers found the information easy to understand, 80% preferred video to written information, 86% gave positive ratings, and 80% intended to make lifestyle changes, with follow‑up updates and app CTAs to further drive engagement.

NHS

Allen McKay

Citizen Communications