Case Study: Playdemic achieves increased email sign-ups and engagement with Idomoo's personalized video platform

How Playdemic Increased Email Sign-Ups With Personalized Video

Playdemic, the U.K. mobile games studio behind Golf Clash, needed a scalable way to grow its email list and drive player engagement by giving users a compelling reason to sign up. To solve form abandonment and boost communications with fans, Playdemic turned to Idomoo and its Next Generation Video Platform to deliver a personalized incentive tied directly to gameplay.

Idomoo produced individualized season-recap videos (using up to 100 personalized data points) delivered via an in-app prompt that required an email to view; players then received and shared a highlights reel by email. The campaign achieved a 92% video completion rate and a 15% average conversion to email sign-up, drove higher social sharing and engagement, and was simple to iterate for future seasons thanks to Idomoo’s platform.

Playdemic