Case Study: Entain achieves major conversion and engagement gains with Idomoo Personalized Video

How Entain Scored Big on Conversions With Personalized Video

Entain, via its Foxy Bingo brand, faced a crowded online entertainment market where player loyalty is hard to secure. Ahead of Foxy Bingo’s 15th anniversary, Entain partnered with Idomoo to deploy Personalized Video aimed at boosting retention and player engagement with a timely, highly relevant campaign.

Idomoo ran A/B tests comparing a static pop-up to Personalized Video and delivered three personalized campaigns that included players’ first names and favorite games. The Idomoo-powered videos outperformed the pop-up, driving strong engagement and conversion — 62% clicked to watch, 78% watched to completion and 88% redeemed the reward — prompting Entain to expand Personalized Video across other brands.

Entain

Maria Grigorova

Senior Marketing Optimization Manager