Case Study: Leading Telecommunications Company achieves 3x higher upgrade rates with Idomoo Personalized Video

Global Telco Leader Drives 3x Upgrades With Personalized Video

Leading Telecommunications Company needed a better way to upsell customers during the iPhone 12 launch without annoying them with generic offers. They partnered with Idomoo and used Idomoo’s enterprise-grade Next Generation Video Platform to deliver personalized, timely upgrade and renewal offers in an engaging video format.

Idomoo created interactive, data-driven videos (using 20+ data points) distributed via email, SMS and MMS with clickable offers and real-time customization. The campaign drove a 3x higher likelihood to upgrade among viewers, thousands of upgrades with an average monthly fee increase of nearly $15, and an 85% video completion rate — plus broader telecom gains like 37% 90-day churn reduction, 30% call deflection, +16 NPS points and a 93% uplift in online portal signups.