Case Study: Delta Air Lines achieves 5x higher CTR with Idomoo Personalized Video

Delta Soars With 5x Engagement From Personalized Loyalty Campaign

Delta Airlines, aiming to better engage and retain its high-value Medallion Members, faced limitations with static annual emails that could only include a small amount of first‑party data. To deliver a more personal, scalable thank‑you that would reduce churn and boost loyalty, Delta Airlines partnered with agency Digitas and vendor Idomoo to explore data‑driven personalized video.

Using Idomoo’s dynamic personalized video platform, Delta Airlines produced hundreds of thousands of individualized year‑in‑review videos (showing miles flown, ranking, cities visited, upgrades, etc.) designed for social sharing. The campaign achieved 5x higher CTR versus the client benchmark, an 80% video completion rate and over 3 million social impressions, driving strong engagement, social buzz and reinforced customer loyalty.

Delta Airlines

Julieta McCurry

Delta Airlines