Case Study: BBVA boosts long-term savings and digital banking adoption with Idomoo Personalized Video

BBVA boosts savings 78% with Idomoo personalized video

BBVA, a leading banking institution in Spain, faced the challenge of encouraging its customers to save for retirement and adopt new digital banking services. The vendor Idomoo provided its Personalized Video service to help address this issue.

Idomoo's solution involved creating a personalized video for each customer that showed a side-by-side comparison of their future self to visually demonstrate the importance of long-term savings. This implementation by Idomoo drove a 78% increase in long-term savings and doubled email open rates, successfully increasing both savings and digital service adoption.

BBVA