Case Study: BBVA drives long-term savings and digital banking adoption with Idomoo Personalized Video

BBVA boosts savings 78% and doubles email opens with Idomoo

BBVA, a leading banking institution in Spain, faced the challenge of encouraging customers to save for retirement and adopt new digital banking services. They partnered with the vendor Idomoo to implement a solution using Personalized Video.

Idomoo's solution involved creating videos that showed customers a personalized visualization of their future selves to motivate long-term savings. This campaign resulted in a 78% increase in savings and doubled the email open rates. The vendor Idomoo successfully helped BBVA drive significant engagement and adoption of its digital services.

BBVA