Case Study: AXA achieves 8x increase in conversions with Idomoo Personalized Video

AXA Sees 8x Increase In Conversion Rates

AXA, the multinational insurance firm, needed to increase online upgrades, renewals and cross‑sell across its global customer base while strengthening retention. To boost digital engagement and drive direct sales from its platform, AXA partnered with Idomoo to deploy a Personalized Video campaign.

Idomoo produced thousands of real‑time, data‑driven videos that spoke directly to customers (using names, license plates, addresses) and were sent from agents with clear CTAs to landing pages. The Idomoo campaign delivered an 800% uplift in conversion (converting 16% of video viewers), a 300% increase in CTR (with highlights of 40% CTR), a 30% email open rate, a 36% unique view rate, and videos watched 1.22 times on average—driving significant upgrades, cross‑sells and revenue.

AXA