Case Study: Adidas boosts product sales with Idomoo real-time personalized video

Adidas boosts sales 1,189% with Idomoo's real-time personalized video

Adidas, as the lead sponsor of the Boston Marathon, sought a more meaningful alternative to standard race-day merchandise for participants. Their challenge was to create a unique and personal experience for each of the 30,000 runners. To achieve this, they partnered with the vendor Idomoo and utilized its Next Generation Video Platform to produce real-time personalized videos.

Idomoo's solution turned individual runner data and race footage into custom highlight reels that were delivered within hours of the race finishing. This campaign generated high engagement, widespread social sharing, and significant PR coverage. The most impactful result was a substantial sales uplift for Adidas, with product sales increasing by 1,189% (close to 12x).

Adidas