Idomoo
23 Case Studies
Case Study: TurboTax Achieves Up to 5x Higher Responder Rates with Idomoo Personalized Video
A Idomoo Case Study
How TurboTax Achieved 5x Higher Responder Rate
TurboTax needed a better way to reengage loyal and lapsed customers ahead of tax season, especially younger Gen Z and millennial audiences that could easily churn to competing digital tax tools. To cut through inbox noise, remind people of TurboTax’s past value, and explain tax law changes clearly, the company turned to Idomoo and its Next Generation Video Platform.
Idomoo created a personalized, interactive video campaign with individualized data points, optional scenes, and a built-in CTA that moved viewers from watching to filing. The results were strong: TurboTax saw a 2.5x higher responder rate versus a control group, and a 5x higher responder rate among churned customers, helping drive renewed engagement and trust at scale.
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