Case Study: Navy Federal Credit Union increases application rates with Idomoo Next Gen Video

How Navy Federal Raised Application Rates 52% With Next Gen Video

Navy Federal Credit Union partnered with Idomoo to tackle the challenge of explaining home equity in a way members could easily understand. As a large credit union serving millions of service members and their families, Navy Federal wanted to turn complex mortgage information into clear, actionable communication that showed members their own data and helped them see the value of their home equity.

Idomoo’s Next Generation Personalized Video solution delivered a 1:1 campaign for each mortgage holder, combining real account data with visuals to show mortgage balance, home equity, and practical uses for that equity. The campaign drove a 52% increase in applications and an estimated 85% ROI, while also building trust by making the message feel more relevant, helpful, and transparent.

Navy Federal Credit Union