Case Study: Adidas Achieves Real-Time Personalized Video Engagement with Idomoo

Adidas Scores Big With Real-Time Personalized Vid

Adidas partnered with Idomoo and digital agency Grow to create a memorable post-race experience for the Boston Marathon. The challenge was to stand out among 30,000 runners by delivering something personal, meaningful, and shareable, using each runner’s own race footage and data in a same-day recap video.

Idomoo’s real-time personalized video platform enabled Adidas to generate 30,000 unique videos in just a few hours, with names, times, and footage built into the video before rendering. The campaign drove major results, including a 2x increase in email open rates, a 1,189% lift in sales from email, a 95% completion rate, 25% social share rate, and more than 80,000 site visitors.

Adidas

Paul Bowyer

Head of Adidas